Summary: 11 years in Internet and Cable TV interactive media, e-commerce, and advertising. Strengths and background include product development, data-rich interactive design, strategic business and product planning, addressable (targeted) ad models, creative services, and mobile CRM. Music and entertainment industry experience since 1991.

Recent Focus: Business and product requirements for cross-MSO effort "Project Canoe" and eTV launch strategy for Comcast Cable.

Areas of Interest: Product development of converged, services for TV, mobile, and broadband; competitive landscape of video delivery; enhanced content and new business models leveraging metadata across platforms; customer experience & usability in time-shifted environments; permission-based models of personalization & targeting; whole home media networks.

For an up-to-date resume, please contact me directly via rob@robpenn.com or phone: (484) 326-4092.
Thank you for your interest.

See my profile at www.LinkedIn.com.

See other interests and background here.